The Orange We Are
A glimpse into our vision and story.
Let's share
Why I build Orange
As a child, I served a family. As an engineer, I served the environment. As a coach, I served the human spirit.
As a entrepreneur and Bitcoiner, I serve a societal project.
I don’t think Bitcoin really change me — but it empowered me beyond what I ever imagined.
It’s the only tool I’ve found that is truly incorruptible, universal, and aligned with justice, sovereignty, and respect for life.
I believe holding Bitcoin is not just a financial stance — it is a path of character.
Like a warrior or a wizard walking his own path with humility, the Bitcoin hodler is invited to sharpen his mind, temper his emotions, and defend his world with unwavering conviction and action.
In doing so, every Bitcoiner, by their very presence, shapes a new kind of society.
Bitcoin demands integrity — and rewards it by entrusting power, responsibility and freedom to those who choose to embody them.
As a result, I believe Bitcoiners will play a crucial role in building the society of tomorrow.
I am an optimist fully aware of the challenges along the way.
To empower free minds to express themselves through their own style, I craft every piece like a proud statement.
I make values, vision, and action wearable — it’s one of the ways I choose to contribute to the world I want to see.
Let’s live our truth.
The Genesis
I admired friends who were launching their own brands. Years later, Bitcoin came into my life and became the very soul of mine.
Many crypto merch focus on the speculative, get-rich-quick mindset. But I wanted to honor the vision of Satoshi and those who’ve carried the flame ever since. y the torch. My brand has to be Bitcoin-only and principles-first. No hype. No noise.
I saw many Bitcoiners prefer to signal quietly. That’s how The Wizards collection was born.
Others want to speak loud and clear, and proudly wear their beliefs about Bitcoin. That’s The Warriors collection.
And for those who know the code and live the ethos, there’s The Cyphers collection.
Orange Peel isn’t about clothing — it’s about contributing to the civilization shift Bitcoin makes possible. That’s why it felt natural to include an Education section: essential tools for anyone ready to live Bitcoin, not just wear it.
Welcome to the Orange Peel hole.
You mean 'Pill' ?
I wanted the branding to deliver a discreet yet impactful message that could be worn anywhere, by anyone.
Spreading Bitcoin is about “orange-pilling” — that’s the whole idea behind the brand. Then, my imperfect grasp of English made me hesitate between “pill” and “peel.” That’s when I felt in love with “Orange Peel.“
First, there is no direct reference to Bitcoin, not even the famous “orange pill”.
But more importantly, the concept of peeling resonates deeply with Bitcoin’s core philosophy: shedding layers of conditioning to regain clarity about how the world really works.
Orange peeling symbolizes the awakening process, peel after peel, as old beliefs fall away, revealing the true potential of Bitcoin.
And then, there are those happy details you don’t choose but that fit perfectly.
- I like this playful echo between the accidental “peel/pill” and the legendary “hold/hodl” of the Bitcoin community
- And what are the odds that Bitcoin’s color also happens to be a fruit? Without that beautiful coincidence, Orange Peel wouldn’t hold the same metaphorical power.
From now on, I no longer see an orange pill — I see a beautiful mind being unpeeled, like an orange revealing its richness.